Targeting your customers with Pay Per Click can be a very stressful process because of the steep (and potentially expensive!) learning curve you have to go through before it pays off. Success demands that you get a clear understanding of seasonality, trending, your best and most profitable keywords, and what your competitors are doing RIGHT NOW. 

Is your lack of knowledge in this area making your business life extra difficult?

Does it seem like you’ve tried everything in your power to understand it, and yet, despite your best intentions, you’re still plagued with:

• Not knowing the basics of PPC
• Not understanding even where to start with figuring out a target market
• Not knowing how to use any of the PPC tools

If this describes you, read on...

First, you are NOT alone! It may seem like it sometimes, but not understanding how PPC works is far more common than you’d think.

I ought to know,because I've been in the same spot...